Linking Subsistence Activities to Global Marketing Systems

Linking marketing activities to shareholder value: philosophical and methodological issues

The stream of marketing-finance interface has provided justification for marketing’s important value in the business world. However, little attention has been paid to address philosophical and methodological issues and to provide scientific rationales of marketing-finance. Therefore, the authors strive to address several philosophical and methodological issues in the marketing-finance interface...

Linking Marketing Efforts to Financial Outcome:

Resilience of Athabascan subsistence systems to interior Alaska’s changing climate1

Subsistence harvesting and wild food production by Athabascan peoples is part of an integrated social–ecological system of interior Alaska. We describe effects of recent trends and future climate change projections on the boreal ecosystem of interior Alaska and relate changes in ecosystem services to Athabascan subsistence. We focus primarily on moose, a keystone terrestrial subsistence resourc...

Linking Internal Marketing with customer outcomes

This study explores how the adoption of an internal marketing (IM) program in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an Internal Marketing philosophy a...

Linking climate policies to advance global mitigation.

T he November 2017 negotiations in Bonn, Germany, under the auspices of the United Nations Framework Convention on Climate Change (UNFCCC) validated that the Paris Agreement has met one of two necessary conditions for success. By achieving broad participation, including 195 countries, accounting for 99% of global greenhouse gas (GHG) emissions (1), the agreement dramatically improves on the 14%...